11/19/2023 0 Comments Google traffic websiteBut the others are important to understand for reasons I’ll dive into later. Segmenting website traffic by channel helps answer a fundamental question in digital marketing: “How are people finding my website?” Of the acquisition channels listed in the next section, organic search traffic is the only one that relates directly to SEO. Google Analytics breaks down website traffic into several different categories called “channel groups” or “sources.” What Are the Different Types of Web Traffic? And, of course, you can always monitor both.Īll three of the traffic metrics mentioned above can be tracked across different channels of traffic, so let’s dig into the different types of web traffic, how they’re unique from each other, and which ones most directly apply to SEO. The one you should track will depend on your business objectives and SEO goals. Users and sessions each measure slightly different things, but they tend to follow the same patterns. Which Traffic Metric Should You Measure?Įach of the metrics defined above can yield valuable information about how many people are arriving on your site and what pages they visit most often. What Are Engaged Sessions?Īn engaged session is one where a user has stayed on the site for at least 10 seconds, has completed at least one conversion event, or has viewed at least two pages. A session ends after a user has been inactive for 30 minutes. What Are Sessions?Įach time someone visits your website, Google Analytics records it as a “session.” A session begins on the first page a user sees (aka, the “Landing Page”) and ends on the last page they see before they leave or become inactive (aka, the “Exit Page”). Google Analytics 4 also makes it easy to track new users to see how much of your site traffic is due to repeat traffic or new visitors. View your Traffic acquisition report to see how many users visit your site and how they’ve found you. As such, the number of sessions your site receives will always be greater than or equal to the number of users. If the same user visits your website three times, Google Analytics will associate those three sessions with the same user. Google Analytics calls unique visitors “users.” Every time new users visit your website, they’re assigned a unique ID that tracks their return visits. Let’s dive deeper into these traffic statistics to uncover which you should focus on. You can measure website traffic in Google Analytics 4 with the following three metrics: How Does Google Analytics 4 Define Website Traffic? There are different ways to think about web traffic, so let’s talk about three metrics you’ll see in Google Analytics. Website traffic measurement is crucial to assess marketing efficiency and advertising success as it reveals how big of an audience you can reach. To see how many people are visiting your website and how they got there, you need to use an analytics platform like Google Analytics.
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